Onlia, a digital provider of home and auto insurance, has picked up on this phenomenon and made it a central part of their summer programming with the launch of Drive-In To Win.
"Auto insurance has always been a passport to freedom. That takes on new meaning this year," said Julia Stein, Digital PR Lead at Onlia. "After so much time shuttered inside, enjoying a movie in the safety of your car is a great way to spend a summer night."
Onlia will award two Ontarian entrants per week with tickets to a Premier theatre in London, Barrie, Newmarket, Hamilton or Oakville. Interested consumers can enter here. No purchase is required to enter and entries per person are limitless.
Onlia cut a summer version of their Safety Obsessed commercials which will run during the Premier Drive-In's pre-show program.
Onlia's Drive-In To Win contest is live as of today.