Strategy and creative were developed by the internal marketing team and include a new :30 second spot and a summer-long drive-in contest. The new spot features quirky characters heading out of the house for the first time (in a while) and will air at drive-in cinemas across the province. This integrated campaign also includes broadcast, OOH, OLV, banners and social posts.
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“Our Safety Obsessed story continues, as our characters break into the physical world to enjoy a summer outdoors. By carrying over their charm and playfulness, we were able to imagine a world that still feels unique to Onlia,” said Daniel Tablas, Creative Lead at Onlia. “To solidify our brand recognition, we maintained distinct magenta and blue hues that differentiate Onlia in the category and reinforce our position as an innovative and modern insurance provider.”
Campaign creative launched on digital channels (YouTube, Facebook and Instagram) and at drive-ins. Television spots will appear during prime time on Rogers, Bell Media and Corus networks. Re:word Content Co. developed the script and tagline, By the Booth designed and produced the spot production and art direction and Media Experts bought the media space.
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