Campaign creative launched on television in mid-January and will appear on The Weather Network, Rogers, Bell Media and Corus networks. Onlia added radio to the media channel mix including both weather and traffic sponsorships. New creative launched on digital channels including Google, YouTube, Facebook and Instagram.
“There’s no better time than winter to make sure you have the right insurance coverage on your car to give you peace of mind,” said Julia Stein, Sr. Marketing Communications Lead at Onlia. “Even the safest drivers can run into complications during heavy snowfall or icy road conditions, so it’s important to know that your insurance company has you covered.”